The Master's Degree Programme in Strategic Entreprenurship and Marketing is a two-year (120 credits) full time programme. Of the 120 credits, 90 are programme-bound, 30 are free electives, and at least 6 are in languages. The language of instruction is English. The programme is administered and implemented by the major subject Entrepreneurship, Management and Organisation and the major subject Marketing.
The Master’s Program in Strategic Entrepreneurship and Marketing focuses on the entrepreneur’s creativity and innovativeness in various business and marketing settings. It enhances the student’s ability to manage, renew, and strategically develop marketing as well as entrepreneurial activities in national and international contexts. Students are prepared for future careers as leaders, managers, and change agents in private, public, and not-for-profit organizations. This Master’s program develops the student’s theoretical and practical understanding of innovative change processes, including the identification, development, commercialization, growth, and expansion of business opportunities.