Courses and study plans / Entrepreneurship, Management and Organisation
1889 International Business
|Period: 4||17.3.2014 - 9.5.2014|
|Department||Management and Organisation|
The course provides a comprehensive understanding of international business, with a focus on international marketing and international management. The role of culture in international business activities is emphasised.
After the course the student can describe central models and concepts relating to international marketing and international management (such as, for example, concepts relating to culture, different internationalization models, different modes of entry into international markets, expatriation). Explain and use these in written and oral communication and practical situations. Design and conduct a study relating to international business
Language of Instruction
Lectures, guest lectures, term paper and an empirical study, opponing to other students term papers.
Hill C W: International business: Competing in the global marketplace. 6th edition or later.
Hofstede G & Hofstede G J: Cultures and organizations:Software of the mind. 2nd ed. 2005 or later
Czinkota, M R & Ronkainen I A: International marketing, 2004 or later, 7th edition or later.
Usunier J C & Lee: Marketing across cultures 2005 or later.
Evaluation and Examination
Active participation, assignments, term paper