Handbook information

Contents

The course provides a comprehensive understanding of international business, with a focus on international marketing and international management. The role of culture in international business activities is emphasised.

Learning Objectives

After the course the student can describe central models and concepts relating to international marketing and international management (such as, for example, concepts relating to culture, different internationalization models, different modes of entry into international markets, expatriation). Explain and use these in written and oral communication and practical situations. Design and conduct a study relating to international business

Language of Instruction

English

Contact hours

40

Instruction

Lectures, guest lectures, term paper and an empirical study, opponing to other students term papers.

Literature

Hill C W: International business: Competing in the global marketplace. 6th edition or later.
Hofstede G & Hofstede G J: Cultures and organizations:Software of the mind. 2nd ed. 2005 or later
Czinkota, M R & Ronkainen I A: International marketing, 2004 or later, 7th edition or later.
Usunier J C & Lee: Marketing across cultures 2005 or later.

Evaluation and Examination

Active participation, assignments, term paper

Instructor

Kock, Sören