Kurser och studieplaner / Marknadsföring
62339 Service and Relationship Management
|Period: 1&2||2.9.2013 - 13.12.2013|
Students learn about service management, the paradigm shift toward service logic and the relationship oriented marketing management and research implications from them in both the consumer and industrial market. The course covers for example concepts and models of service management and service logic, customer relationships, business to business relationships and networks, relationship dynamics, and research methods for studying service and relationships. Emphasis is given to familiarising the students with research publications/articles dealing with service and relationship management from different perspectives as well as analysing and discussing the evolvement and fundamental underlying assumptions, key questions and limitations. Students read, analyse, and discuss research publications that have had or are assumed to have a major impact and develop skills in reading and analysing them.
After completing this course, students shall be able to
• analyse and synthesise in writing and orally core literature/concepts in service and relationship management research,
• identify and discuss different perspectives in service and relationship management research,
• apply service and relationship management research to their research and doctoral thesis
The course is compulsory for all doctoral students admitted to the doctoral program in marketing in Helsinki in 2012 and 2013 and recommended to students of logistics and corporate geography and management and organisation. Students from other universities are invited to submit a course application. The number of participants is restricted to 20 students. The course cannot be taken by those who have passed Relationship management (code 62339)
Literature analysis and class discussions. Four in-class days. Participation in class is compulsory.
Readings will consist of articles and book chapters. Students have to carefully prepare for class by studying, evaluating and reflecting on the material, answering predetermined questions, and be prepared to present and discuss their views in class.
Bedömning och examination
1) Active and informed participation in class, 2) writing individual and team term papers.
Co-examiners are profs. Christian Grönroos and Tore Strandvik.
A maximum of 20 students can be accepted to the course. In case needed, selection criteria are: relevance of the course to the applicant’s doctoral thesis and progress in doctoral studies.
All assignments are valid for one academic year, thereafter if the course is not completed it has to be retaken.