Christian Grönroos

Christian Grönroos

Title: 
Professor emeritus
Hanken room: 
F 2.16
E-mail: 
christian.gronroos@hanken.fi
Postal address: 
PB 479
00100
Helsingfors
Arkadiagatan 22
Unit/subject:
Marketing (Helsinki)
Enhet/ämne:
Marknadsföring (Helsingfors)

Publications

Kauppinen-Räisänen, H, Grönroos, C 2015, 'Are service marketing models really used in modern practice?' JOURNAL OF SERVICE MANAGEMENT, vol 26, no. 3, pp. 346-371. http://dx.doi.org/10.1108/JOSM-06-2014-0164
Anker, T, Sparks, L, Moutinho, L, Grönroos, C 2015, 'Consumer dominant value creation' European Journal of Marketing, vol 49, no. 3/4, http://dx.doi.org/10.1108/EJM-09-2013-0518
FitzPatrick, M, Varey, R, Grönroos, C, Davey, J 2015, 'Relationality in the service logic of value creation' Journal of Services Marketing, vol 29, no. 6/7, pp. 463 - 471. http://dx.doi.org/10.1108/JSM-01-2015-0038
Grönroos, C 2015, 'Service productivity'